VTalk Radio Spotlight
Today's Guest: Rodney Werly of PDM Industries in Traverse City, Michigan
Today's Host: John Bentley
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ANNOUNCER: Welcome to the VTalk Radio Local Business Spotlight, and now here's your host, John
JOHN: Today on VTalk Radio's Local Business Spotlight we have the president of PDM Industries, Rodney Werly, joining us. Welcome to the program, Rodney.
RODNEY: Well thank you. Thanks for having me.
JOHN: Now PDM Industries is a coating and molding specialist.
RODNEY: That is correct. We've been in business now for 36
JOHN: 36 years, great. Now coating and molding
specialists; what kind of industries are you doing business with,
RODNEY: Well we work with the automotive industry and we also
get into military coding and moldings and also marine and office furniture
JOHN: As well as medical I would imagine.
RODNEY: Yes. Medical tool handles. We're probably about 55% automotive, 30% military, and the balance being the sporting goods,
hardware, office furniture.
JOHN: What sporting goods things are you
RODNEY: We've done anything from water ski handles if you can
believe that to hitch covers for boats and what not. Pretty extensive
battery terminal covers.
JOHN: Oh, yeah, sure. Now I would
imagine you do quite extensive work with the military. What are some of
the things you're doing for the military?
RODNEY: We do wire guiding
for the F-16s. We do the handles that the soldiers use to steer the
Tomahawk missiles and what not that they shoot off of the Humvees. A lot of
gun mounts, rifle racking, pretty much you name it. If it's got a sharp
edge they want to control the rattle, we can certainly coat it for
JOHN: Now, in the automotive industry I would imagine that you
are dealing with a lot of tools. Would that be the case?
Lot of clips, hood latches. We do a lot of rattle control, vibration
issues, as far as eliminating those, and even some safety protection covering
JOHN: Let's talk about the processes that you actually
are using to coat these pieces and parts that you do. What is
RODNEY: Plastisol is a liquid PVC material, and what we do
is we keep the part up in what we call a pre-heating process, and then we dip it
into a room temperature liquid material. The heat causes the material to
cling to the part, and then we run it through a post heat or tearing phase, and
then it goes through cooling inspection and packaging.
JOHN: Now this a lot of small little parts you guys are doing?
RODNEY: We can do parts very tiny, but we also have the capabilities of doing parts anywhere from
10 - 14 feet long.
JOHN: And that's for the Plastisol dip
RODNEY: Correct. That's for the Plastisol dip
JOHN: Now what if you have a part that's even larger than
RODNEY: We can create a mimic of the edges of the part and then
come up with what we call a molding which is a removable Plastisol sleeve and
then the customer would apply that covering to whatever their requirement is
JOHN: Now what would be the big advantage over the Plastisol
dip coating as opposed to the molding?
RODNEY: Well if a part can not
be heated in our oven, one solution is designing a mandrel mimicking that part,
and then we would create that cap or sleeve for the customer to install.
The other option may be that the part can not be removed that's in need of
the protective coating or sharp edge covering if you will, and then from that we
could design a mandrel and then provide them with that cover.
Now everybody has tools in their garage from hammers to pliers and what have
you. Is this something that you guys...are you guys doing tools like that
and is that...what are the advantages of having molding on this kind of
RODNEY: We do. We do a variety of different tool handles,
crimping tools. In the airline industry, all of their tool boxes have our
covers on them. They have a variety of different crimping tools in there,
and that is both commercial and military aircraft. Even on the space
shuttle and the advantage that you get from the sleeves if you will on the tool
handles are comfort. It is also an insulating factor if you're working
around electricity. It insulates the metal to hand contact and can protect
JOHN: Now, there is a whole number of other things that
you guys do also at PDM Industries, and we're going to tackle that in the next
segment, but before we take a break, Rodney, would you kindly give your website
address and contact information for our listening audience.
can. Our website address is www.pdmind.com
. Our phone number is
(231) 943-9601, fax number (231) 943-8169.
JOHN: We are on the phone with the president of PDM
Industries, Rodney Werly, and you're listening to VTalk Radio's Local
Business Spotlight. We're going to take a break, we'll be right back after
these important messages. Stay tuned.
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ANNOUNCER: VTALK RADIO.
ANNOUNCER: PDM Industries has been supplying high quality
custom coatings and moldings for over 30 years. From military and
automotive applications to furniture, hardware, sporting goods, medical and
marine coatings. PDM offers the same personalized service to customers
needing one part as those needing thousands. For more information on
coating and molding and other services, please contact PDM at (800) 789-2610 or
. PDM is proudly
ISO 9001 and 2000 registered.
ANNOUNCER: We now return you to the
VTalk Radio Local Business Spotlight with your host, John
JOHN: Welcome back to VTalk Radio's Local
Business Spotlight. We are in the studio via the telephone with the
president of PDM Industries, Rodney Werly. PDM Industries specializing in
coatings and moldings solutions. Welcome to the program, Rodney.
RODNEY: Thank you.
JOHN: Now we've been talking about Plastisol dip coating and molding. That's not all you do is
RODNEY: No. We do do prep work and some light assembly work
JOHN: What about shipping this kind of stuff
out? You guys provide any kind of packaging services?
Well we have extremely short lead times. Just in time delivery which is a
very important feature in today's market.
JOHN: And what about other
forms of coating that you do?
RODNEY: We do some fluidized bed coating
working with powder and polyethylene coatings, and then we do also have custom
screen printing available as well if the customer has a desire to add a logo to
the finished product.
JOHN: Now you guys also work with vinyl
Plastisols. What are vinyl Plastisols and what are the benefits of using
RODNEY: Vinyl Plastisol is the PVC type Plastisol. Vinyl
is just if you will another word for it. And it's got all the great
features as far as electrical insulating, protection of sharp edges,
JOHN: Now you can do custom work for your
customers too, can't you?
RODNEY: We can, yes.
let's say a customer only has a few small parts that they need done. Will
you guys do small amounts, you know, or is there a requirement of what kind of
business you do?
RODNEY: We have absolutely no minimums. We get
just as excited about a job that may have one - two pieces as somebody who may
have up to a million pieces. After all ten small jobs - ten equal one
large one, and we will provide the same quick turn around and excellent service
no matter what the quantity.
JOHN: And that works out really good for
your customers, I would imagine. Especially if they're designing a
RODNEY: Exactly, and going from either prototype to the
production world, a lot of times the coating that we're putting on is one of the
last steps in the operation. So most of the time when we get the product,
the stamper, the e-coater, the plater, they've all eaten up all the available
lead time so usually things are needed pretty quickly once we get
JOHN: What about cutting and trimming and hole punching?
Do you guys offer those kinds of services?
RODNEY: We certainly
do. We have the ability to trim whatever is required after coating,
whether it's putting a square, or some sort of a mark into the part or punching
a hole in it. You bet.
JOHN: Now what about color
matching? Maybe even custom color matching? Do you provide that
RODNEY: We do. We have, first of all, a huge variety of
in stock colors, but if for some reason our stock colors are not making the
grade, if you will, we have the ability to color match via some sort of color
sample any color.
JOHN: Now what about...I would imagine you guys have
to deal with that kind of subject with the military and auto industry, don't
RODNEY: Yes, we do. We do carry in stock military spec
materials meaning the MIL-P 20689 and also the auto spec materials GM, Ford,
Chrysler, and even Toyota.
JOHN: Are you guys ISO
RODNEY: We are. We are ISO 9001 2000
JOHN: That's a pretty important thing isn't it?
RODNEY: It is. You're not in business without it now
JOHN: Well we certainly appreciate you joining us on VTalk
Radio's Local Business Spotlight, Rodney.
RODNEY: Thank you.
JOHN: Now before I let you go, kindly give your website and
contact information one more time please.
RODNEY: Absolutely. It's www.pdmind.com
. Phone number (231) 943-9601. Fax number (231) 943-8169.
JOHN: We hare been on the phone with the president of
PDM Industries, Rodney Werly. They are your coatings and moldings
specialists, and you have been listening to VTalk Radio's Local Business
Spotlight. Have a great afternoon everyone.
ANNOUNCER: You have been listening to the VTalk
Radio's Photography Spotlight; only www.vtalkradio.com on Radio for the 21st Century.
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